Keyestone Group CEO Jeffrey Pun spoke to South China Morning Post on the growing demand in the family entertainment industry in China. He also shared updates and projections on Keyestone Group's upcoming Hello Kitty Theme Park in Hainan, outlining the project's contribution to Hainan's tourism sector in terms of visitor arrivals and job creation. Keyestone Group has made an estimated capital commitment of over 10 billion yuan within three years to develop the theme park.

First published in South China Morning Post.