The future of theme parks in Greater China
The future of theme parks in Greater China
2021-05-26
In a contributed article in Bloomberg Businessweek, Keyestone Group Director Edwin Pun discussed how theme parks need key differentiators to stand out from the competition and tap the growing demand for family-oriented attractions. He highlighted how theme parks are leveraging technology to enhance the visitor experience, including virtual reality, augmented reality, artificial intelligence, and the Internet of Things, among others.
First published in Bloomberg Businessweek (Hong Kong and Taiwan Edition).